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Adjusting customer journey mapping for application in industrial product-service systems
West, Shaun
;
Stoll, Oliver
;
Østerlund, Marika
; …
- In:
International journal of business environment : IJBE
11
(
2020
)
3
,
pp. 275-297
Persistent link: https://www.econbiz.de/10012506266
Saved in:
2
"Avatar journey mapping" for manufacturing firms to reveal smart-service opportunities over the product life-cycle
West, Shaun
;
Stoll, Oliver
;
Mueller-Csernetzky, Petra
- In:
International journal of business environment : IJBE
11
(
2020
)
3
,
pp. 298-320
Persistent link: https://www.econbiz.de/10012506271
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