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~isPartOf:"International journal of business excellence"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Abu Bakar Sade"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Mexico
3
Mexiko
3
Brand
2
Handelsmarke
2
Innovation
2
Markenartikel
2
Marketing management
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Marketingmanagement
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Disruptive Innovation
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Abu Bakar Sade
Rajagopal
Wiedmann, Klaus-Peter
Gierl, Heribert
7
Walsh, Gianfranco
5
Wildner, Raimund
4
Bauer, Hans H.
3
Anand, S. Joseph Jeya
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Buxel, Holger
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2
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International journal of business excellence
Jahrbuch der Absatz- und Verbrauchsforschung
Schriftenreihe Marketing, Management
18
International journal of business innovation and research
7
Journal of business research : JBR
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
International journal of business competition and growth : IJBCG
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
International journal of services and operations management
2
Journal of customer behaviour
2
Journal of marketing communications
2
Journal of transnational management : the official journal of the International Management Development Association
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Microeconomics
2
Premier reference source
2
Schriftenreihe Marketing Management
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of product & brand management
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dexterity in global business : a cross-dimensional analysis
1
Ganzheitliches Marketing und Management
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
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ECONIS (ZBW)
7
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
3
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
4
Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
7
(
2014
)
5
,
pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
Saved in:
5
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
6
Die Akzeptanz von Smartphones : eine empirische Analyse
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Kilian, Thomas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 385-410
Persistent link: https://www.econbiz.de/10002565982
Saved in:
7
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
Saved in:
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