Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Year of publication: |
2017
|
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Authors: | Rajagopal ; Rajagopal, Ananya |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 12.2017, 3, p. 386-412
|
Subject: | consumer behaviour | purchase intention | socio-cultural values | designer brands | store brands | fashion apparel | personalisation | fashion retailing | psychographic drivers | brand promotion | Mexico | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Mexiko | Bekleidung | Clothing | Textilhandel | Textile distribution | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Handelsmarke | Store brand |
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