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~isPartOf:"International journal of business excellence : IJBEX"
~language:"eng"
~subject:"Markenimage"
~subject:"Sport event"
~subject:"Urban development"
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Markenimage
Sport event
Urban development
Brand image
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City marketing
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Stadtmarketing
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city branding
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Brand
1
Brand management
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Consumer behaviour
1
DBP
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Measurement
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Messung
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Stadtentwicklung
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Tourism marketing
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Tourism research
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Tourismusforschung
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Tourismusmarketing
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brand attitude
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brand experience
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city image
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consumer behaviour
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destination brand personality
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scale development
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tourism management
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Acharya, Alok
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Borges, Ana Pinto
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Rahman, Zillur
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Rodrigues, Paula Cristina Lopes
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Vieira, Elvira Pacheco
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International journal of business excellence : IJBEX
Journal of travel and tourism marketing
4
City branding : theory and cases
3
European journal of marketing : EJM
3
Journal of business research : JBR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of brand management : an international journal
3
International journal of leisure and tourism marketing : IJLTM
2
Journal of business strategy
2
Journal of destination marketing & management
2
Journal of strategic marketing
2
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
2
The journal of product & brand management
2
Tourism and hospitality research : THR
2
Tourism management : research, policies, practice
2
Abhandlungen Anthropogeographie
1
Amfiteatru economic : an economic and business research periodical
1
Branding Chinese mega-cities : policies, practices and positioning
1
Corporate communications : an international journal
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Difu-Beiträge zur Stadtforschung
1
Discussion paper series
1
Entrepreneurial renaissance : cities striving towards an era of rebirth and revival
1
Handbook on organisational entrepreneurship
1
Innovating in practice : perspectives and experiences
1
International journal of business and economics research : IJBER
1
International journal of economic policy in emerging economies
1
International journal of event and festival management
1
International journal of management practice : IJMP
1
International journal of public sector performance management : IJPSPM
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Inventi impact: service sector
1
Journal of current Chinese affairs
1
Journal of customer behaviour
1
Journal of economic geography
1
Journal of hospitality marketing & management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
2
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
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