Development and validation of a scale for measuring city image
Year of publication: |
2021
|
---|---|
Authors: | Acharya, Alok ; Rahman, Zillur |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 25.2021, 3, p. 345-369
|
Subject: | city branding | city image | scale development | tourism research | Stadtmarketing | City marketing | Markenimage | Brand image | Messung | Measurement | Tourismusforschung | Tourism research | Stadtentwicklung | Urban development |
-
Perception research on developing brand identity for small cities
Kestane, Serpil Ünal, (2019)
-
Connecting identity and image of city branding in Kota Tua (Old City) Jakarta
Hidayat, Rakhmat, (2020)
-
Liu, Yi-de, (2014)
- More ...
-
Place branding research : a thematic review and future research agenda
Acharya, Alok, (2016)
-
Kamboj, Shampy, (2016)
-
CSR and consumer behavioral responses : the role of customer-company identification
Fatma, Mobin, (2018)
- More ...