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~isPartOf:"International journal of business excellence : IJBEX"
~subject:"Werbewirkung"
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International journal of business excellence : IJBEX
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Green advertising and the reluctant consumer
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Deriving the hierarchy measures of green advertising using AHP analysis for a sustainable environment
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
26
(
2022
)
4
,
pp. 438-455
Persistent link: https://www.econbiz.de/10013198320
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