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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Dens, Nathalie"
~person:"Huang, Liqiang"
~subject:"Virales Marketing"
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Virales Marketing
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Dens, Nathalie
Huang, Liqiang
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International journal of business information systems : IJBIS
International journal of electronic commerce : IJEC
International journal of advertising : the quarterly review of marketing communications
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
2
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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