Balance and sequence in online reviews : the wrap effect
Nathalia Purnawirawan, Nathalie Dens, and Patrick De Pelsmacker
| Year of publication: |
2012
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|---|---|
| Authors: | Purnawirawan, Nathalia ; Dens, Nathalie ; Pelsmacker, Patrick de |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 2, p. 71-98
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| Subject: | Conformity tendency | electronic word of mouth | negativity bias | online consumer reviews | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718634