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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Innovationsakzeptanz
Konsumentenverhalten
Social Web
149
Social web
149
Consumer behaviour
53
Internet marketing
47
Online-Marketing
47
social media
37
Online retailing
34
Online-Handel
34
E-commerce
29
Electronic Commerce
29
Social network
28
Soziales Netzwerk
28
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
21
Virales Marketing
21
Confidence
13
Vertrauen
13
Website
13
social networks
13
Internet
11
Data Mining
10
Data mining
10
Facebook
9
Data protection
8
Datenschutz
8
Information technology
8
Informationstechnik
8
Knowledge management
8
Knowledge transfer
8
Social relations
8
Soziale Beziehungen
8
Wissensmanagement
8
Wissenstransfer
8
Brand image
7
Innovation adoption
7
Markenimage
7
Web 2.0 technologies
7
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55
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Thong, James Y. L.
2
Abed, Salma S.
1
Aggarwal, Vaneeta
1
Aghakhani, Navid
1
Ahn, Joongho
1
Akkan, Can
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
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1
Arif, Imtiaz
1
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1
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1
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1
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1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bekkerman, Ron
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Casaló, Luis V.
1
Chandrakumar, T.
1
Chang, Aihwa
1
Chen, Xiayu
1
Cheng, T. C. E.
1
Chiu, Shih-Wen
1
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1
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1
Dash, Manoj Kumar
1
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1
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1
Demmers, Joris
1
Dens, Nathalie
1
Dolatabadi, Hossein Rezaei
1
Dolen, Willemijn M. van
1
Dominic, P. D. D.
1
Dwivedi, Yogesh Kumar
1
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International journal of business information systems : IJBIS
International journal of electronic commerce : IJEC
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing communications
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Journal of management information systems : JMIS
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of hospitality management
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
55
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1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
3
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
4
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
5
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
6
Consumer's perception of digital transactions in India : sentiment analysis using R
Chandrakumar, T.
;
Parthasarathy, Sudhaman
;
Sridevi, S.
; …
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10013460298
Saved in:
7
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
8
Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit : the moderating role of perceived usefulness
Pitafi, Abdul Hameed
;
Kanwal, Shamsa
;
Khan, Ali Nawaz
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 383-407
Persistent link: https://www.econbiz.de/10012199437
Saved in:
9
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
10
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi
;
Sanayei, Ali
;
Dolatabadi, Hossein Rezaei
; …
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
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