Impact of social media marketing on consumer consciousness and purchase of durable products
Year of publication: |
2023
|
---|---|
Authors: | Sumanjeet Singh ; Rajak, Binod Kumar ; Paliwal, Minakshi |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 43.2023, 1, p. 38-52
|
Subject: | social media marketing | SMM | consumer consciousness | value consciousness | purchase of durable products | scale development | mediation | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Dauerhafte Konsumgüter | Durable goods | Konsumgüter | Consumer goods |
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