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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Viral marketing"
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Viral marketing
Social Web
607
Social web
607
Consumer behaviour
423
Konsumentenverhalten
423
Internet marketing
270
Online-Marketing
270
Welt
225
World
225
Brand management
152
Markenführung
152
Relationship marketing
135
Beziehungsmarketing
134
Virales Marketing
124
Social media
123
Internet
110
Online retailing
109
Online-Handel
109
E-commerce
98
Electronic Commerce
98
Brand image
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Markenimage
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Innovationsmanagement
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124
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Ranaweera, Chatura
4
Filieri, Raffaele
3
Jayawardhena, Chanaka
3
Azer, Jaylan
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Ekinci, Yuksel
2
Harrigan, Paul
2
Inversini, Alessandro
2
Kunz, Werner
2
Lim, Weng Marc
2
Liu, Hongfei
2
Osburg, Victoria-Sophie
2
Peng, Ling
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Yoganathan, Vignesh
2
Abouk, Rahi
1
Acikgoz, Fulya
1
Ackfeldt, Anna-Lena
1
Ahmed, Pervaiz Khalid
1
Al-Dwairi, Radwan Moh'd
1
AlRabiah, Sara
1
Alghamdi, Ahmad Mohammad
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alipour, Sima
1
Aloini, Davide
1
Amalanathan, Anthoniraj
1
Andrews, Lynda
1
Angell, Robert J.
1
Anouncia, S. Margret
1
Archer-Brown, Chris
1
Arif, Imtiaz
1
Arruda, Carolina
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Ataman, M. Berk
1
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Academy of Marketing
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of marketing management : MM
Journal of retailing and consumer services
48
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Tourism management : research, policies, practice
36
Journal of marketing communications
35
Information systems research : ISR
33
International journal of hospitality management
33
Journal of management information systems : JMIS
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
International journal of electronic marketing and retailing : IJEMR
22
International journal of advertising : the quarterly review of marketing communications
21
Electronic commerce research
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of internet commerce
17
Journal of travel and tourism marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
European journal of marketing : EJM
12
Journal of advertising research
12
Journal of global marketing
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
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ECONIS (ZBW)
124
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
8
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
9
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
10
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
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