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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Viral marketing"
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Search: subject:"World"
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Viral marketing
Social Web
632
Social web
632
Consumer behaviour
462
Konsumentenverhalten
462
Internet marketing
321
Online-Marketing
321
Welt
210
World
210
Brand management
161
Markenführung
161
Relationship marketing
153
Beziehungsmarketing
152
Online retailing
134
Online-Handel
134
Virales Marketing
132
Social media
128
Internet
120
E-commerce
115
Electronic Commerce
115
Brand image
103
Markenimage
103
Innovation
97
Website
91
Social network
87
Soziales Netzwerk
87
Virtual reality
67
Virtuelle Realität
67
Developing countries
65
Entwicklungsländer
65
Innovation management
61
Innovationsmanagement
60
Multinationales Unternehmen
60
Transnational corporation
60
Customer integration
57
Kundenintegration
57
Advertising effects
55
Globalisierung
55
Globalization
55
Werbewirkung
55
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3
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Article
131
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1
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132
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132
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1
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1
Conference paper
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Fallstudie
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English
132
Author
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Ranaweera, Chatura
4
Filieri, Raffaele
3
Jayawardhena, Chanaka
3
Altobello, Suzanne A.
2
Azer, Jaylan
2
Baek, Tae Hyun
2
Coker, Kesha K.
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Kunz, Werner
2
Lim, Weng Marc
2
Lin, Tom M. Y.
2
Liu, Hongfei
2
Osburg, Victoria-Sophie
2
Paul, Justin
2
Peng, Ling
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Yoganathan, Vignesh
2
Abouk, Rahi
1
Acikgoz, Fulya
1
Ackfeldt, Anna-Lena
1
Adjei, Mavis T.
1
Ahmed, Pervaiz Khalid
1
Al-Dwairi, Radwan Moh'd
1
AlRabiah, Sara
1
Alghamdi, Ahmad Mohammad
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alipour, Sima
1
Aloini, Davide
1
Amalanathan, Anthoniraj
1
Angell, Robert J.
1
Anouncia, S. Margret
1
Arcand, Manon
1
Arif, Imtiaz
1
Arruda, Carolina
1
Asgharinajib, Maryam
1
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Published in...
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
48
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Tourism management : research, policies, practice
36
Journal of marketing communications
35
Information systems research : ISR
33
International journal of hospitality management
33
Journal of management information systems : JMIS
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
International journal of electronic marketing and retailing : IJEMR
22
International journal of advertising : the quarterly review of marketing communications
21
Electronic commerce research
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of internet commerce
17
Journal of marketing management : MM
17
Journal of travel and tourism marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
European journal of marketing : EJM
12
Journal of advertising research
12
Journal of global marketing
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
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ECONIS (ZBW)
132
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132
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
7
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
10
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
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