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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Viral marketing"
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Viral marketing
Social Web
583
Social web
583
Consumer behaviour
415
Konsumentenverhalten
415
Internet marketing
279
Online-Marketing
279
Welt
225
World
225
Relationship marketing
134
Beziehungsmarketing
133
Brand management
132
Markenführung
132
Social media
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Online retailing
117
Online-Handel
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Virales Marketing
115
E-commerce
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Ranaweera, Chatura
4
Filieri, Raffaele
3
Law, Chun Hung Roberts
3
Azer, Jaylan
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Inversini, Alessandro
2
Jayawardhena, Chanaka
2
Kunz, Werner
2
Lim, Weng Marc
2
Peng, Ling
2
Schuckert, Markus
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Acikgoz, Fulya
1
Ahmed, Pervaiz Khalid
1
Al-Dwairi, Radwan Moh'd
1
AlRabiah, Sara
1
Alghamdi, Ahmad Mohammad
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alipour, Sima
1
Aloini, Davide
1
Amalanathan, Anthoniraj
1
Angell, Robert J.
1
Anouncia, S. Margret
1
Arif, Imtiaz
1
Arruda, Carolina
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Ataman, M. Berk
1
Augusto, Mário Gomes
1
Baek, Tae Hyun
1
Baharum Baharudin
1
Barhorst, Jennifer B.
1
Bartschat, Maria
1
Behl, Abhishek
1
Benckendorff, Pierre
1
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of travel and tourism marketing
Journal of retailing and consumer services
48
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Tourism management : research, policies, practice
36
Journal of marketing communications
35
Information systems research : ISR
33
International journal of hospitality management
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
22
International journal of advertising : the quarterly review of marketing communications
21
Electronic commerce research
20
Journal of marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Psychology & marketing
18
Journal of internet commerce
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
European journal of marketing : EJM
12
Journal of advertising research
12
Journal of global marketing
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
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ECONIS (ZBW)
115
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
4
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
5
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
6
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
7
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
8
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
9
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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