Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Year of publication: |
2023
|
---|---|
Authors: | Xie-Carson, Li ; Benckendorff, Pierre ; Hughes, Karen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-15
|
Subject: | Influencer marketing | Instagram | Netnography | Non-human influencer | Social media influencer | User engagement | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
-
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, (2023)
-
Weismueller, Jason, (2020)
-
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun, (2023)
- More ...
-
Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li, (2024)
-
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, (2023)
-
Meeting the needs of tourists : the role and function of Australian visitor information centers
Ballantyne, Roy, (2009)
- More ...