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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~subject:"Viral marketing"
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Brand
Viral marketing
Social Web
536
Social web
536
Consumer behaviour
379
Konsumentenverhalten
379
Internet marketing
246
Online-Marketing
246
Welt
210
World
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129
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Relationship marketing
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Filieri, Raffaele
4
Ranaweera, Chatura
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Chen, Qimei
3
Jayawardhena, Chanaka
3
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Augusto, Mário Gomes
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Peng, Ling
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Seo, Yuri
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Weijo, Henri
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AlRabiah, Sara
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of retailing and consumer services
70
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
The journal of product & brand management
43
Tourism management : research, policies, practice
40
Journal of marketing communications
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Information systems research : ISR
35
The journal of brand management : an international journal
34
International journal of hospitality management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of advertising : the review of marketing communications
28
Journal of management information systems : JMIS
28
Journal of marketing
28
Psychology & marketing
27
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the quarterly review of marketing communications
24
Electronic commerce research
22
Journal of internet commerce
21
Journal of promotion management : innovations in planning and applied research
21
Technological forecasting & social change : an international journal
21
Business horizons
20
Journal of electronic commerce research : JECR
19
Journal of marketing management : MM
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of contemporary hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of hospitality marketing & management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of travel and tourism marketing
17
European journal of marketing : EJM
16
Journal of advertising research
16
International journal of consumer studies
15
Journal of global marketing
15
Journal of marketing research : JMR
14
Journal of strategic marketing
14
Marketing intelligence & planning
13
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ECONIS (ZBW)
147
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1
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147
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
8
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
9
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
10
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
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