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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet"
~subject:"Viral marketing"
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Internet
Viral marketing
Social Web
536
Social web
536
Consumer behaviour
379
Konsumentenverhalten
379
Internet marketing
246
Online-Marketing
246
Welt
210
World
210
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129
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Laroche, Michel
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COTIM <1, 1995, Newport, RI>
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International journal of business information systems : IJBIS
Journal of business research : JBR
Telecommunications policy : the international journal of digital economy, data sciences and new media
219
SpringerLink / Bücher
104
Information economics and policy : IEP
100
NBER working paper series
95
Working paper / National Bureau of Economic Research, Inc.
86
Journal of retailing and consumer services
83
NBER Working Paper
83
Technological forecasting & social change : an international journal
82
CESifo working papers
70
Information systems research : ISR
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
International journal of internet marketing and advertising : IJIMA
60
Journal of internet commerce
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Discussion paper series / IZA
54
Electronic commerce research
54
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Journal of management information systems : JMIS
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Kom / Kommission der Europäischen Gemeinschaften
46
Tourism management : research, policies, practice
46
Applied economics letters
43
Journal of marketing communications
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of hospitality management
42
IZA Discussion Paper
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Gabler Edition Wissenschaft
35
European research studies
34
Business horizons
33
International journal of production research
33
Applied economics
32
International journal of electronic marketing and retailing : IJEMR
32
Springer eBook Collection / Business and Economics
32
Electronic commerce research and applications
30
International journal of e-business research : an official publication of the Information Resources Management Association
30
International journal of networking and virtual organisations : IJNVO
30
Internet policy review : journal on internet regulation
30
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ECONIS (ZBW)
195
USB Cologne (EcoSocSci)
1
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196
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
4
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
5
The study of PGP web of trust based on social network analysis
Chang, Victor
;
Xiao, Lina
;
Nikiforova, Anastasija
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10014437147
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
8
Web 2.0 technologies adoption barriers for external contacts and participation : a case study of federal establishment of Africa
Khan, Habib Ullah
;
Aruya, Joy Agbahakhomon
;
Gill, Asif Qumer
- In:
International journal of business information systems : …
39
(
2022
)
2
,
pp. 278-297
Persistent link: https://www.econbiz.de/10013198398
Saved in:
9
Causal complexity analysis for fintech adoption at the country level
Huarng, Kun-Huang
;
Yu, Tiffany Hui-Kuang
- In:
Journal of business research : JBR
153
(
2022
),
pp. 228-234
Persistent link: https://www.econbiz.de/10013534016
Saved in:
10
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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