The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Year of publication: |
2022
|
---|---|
Authors: | Sukumaran, Alagirisamy Kamatchi Subbiah |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 39.2022, 1, p. 116-132
|
Subject: | e-mail advertisements | cognitive absorption | product information | frequent internet users | financial rewards | perceived intrusion | Kognition | Cognition | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Internet | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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