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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Social web"
~subject:"Viral marketing"
~type:"article"
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Social web
Viral marketing
Social Web
536
Consumer behaviour
377
Konsumentenverhalten
377
Internet marketing
246
Online-Marketing
246
Welt
207
World
207
Brand management
129
Markenführung
129
Relationship marketing
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Filieri, Raffaele
10
Flavián Blanco, Carlos
7
Casaló, Luis V.
6
Krishen, Anjala S.
6
Dwivedi, Yogesh Kumar
5
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Dominic, P. D. D.
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Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ranaweera, Chatura
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Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
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Dhir, Amandeep
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Hajli, Nick
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Huarng, Kun-Huang
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Mariani, Marcello M.
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Rana, Nripendra P.
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Richard, Marie-Odile
3
Rita, Paulo
3
Yoganathan, Vignesh
3
Yoon, Sukki
3
Abed, Salma S.
2
Agnihotri, Raj
2
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International journal of business information systems : IJBIS
Journal of business research : JBR
Technological forecasting & social change : an international journal
242
Journal of retailing and consumer services
224
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
214
Information systems research : ISR
142
International journal of internet marketing and advertising : IJIMA
142
Tourism management : research, policies, practice
119
Journal of management information systems : JMIS
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
Psychology & marketing
86
Journal of marketing communications
85
International journal of hospitality management
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of advertising : the review of marketing communications
82
Journal of internet commerce
80
Electronic commerce research
79
Management information systems : mis quarterly
76
Journal of promotion management : innovations in planning and applied research
71
Journal of travel and tourism marketing
70
Journal of marketing management : MM
69
Cogent business & management
67
The journal of product & brand management
67
International journal of electronic marketing and retailing : IJEMR
66
Journal of electronic commerce research : JECR
65
Journal of information & knowledge management : JIKM
65
International journal of electronic commerce : IJEC
64
The journal of brand management : an international journal
63
Journal of marketing
58
International journal of networking and virtual organisations : IJNVO
56
International journal of technology marketing : IJTMkt
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of advertising research
54
Journal of organizational computing and electronic commerce
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Corporate communications : an international journal
52
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ECONIS (ZBW)
539
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1
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539
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1
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
2
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
9
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
10
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
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