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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of marketing communications"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Search: subject_exact:"Online community"
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Innovationsakzeptanz
Konsumentenverhalten
Online-Handel
Social Web
167
Social web
167
Internet marketing
87
Online-Marketing
87
Consumer behaviour
72
social media
65
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
29
Relationship marketing
29
Social network
29
Soziales Netzwerk
29
Online retailing
23
Advertising effects
22
Brand management
22
Markenführung
22
Werbewirkung
22
E-commerce
21
Electronic Commerce
21
Brand image
17
Markenimage
17
Confidence
16
Vertrauen
16
Facebook
13
Advertising
11
Internet
10
Knowledge management
9
Web 2.0 technologies
9
Web 2.0-Technologien
9
Werbung
9
Wissensmanagement
9
trust
9
Knowledge transfer
8
Marketing management
8
Marketingmanagement
8
Wissenstransfer
8
social networks
8
Public relations
7
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Undetermined
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Free
4
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Article
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Article in journal
80
Aufsatz in Zeitschrift
80
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English
80
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Abed, Salma S.
2
Antheunis, Marjolijn L.
2
Dwivedi, Yogesh Kumar
2
Flavián Blanco, Carlos
2
Kim, Soojung
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Williams, Michael D.
2
Abendroth, Lisa J.
1
Adl, Rosa Karimi
1
Aggarwal, Vaneeta
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alhijawi, Bushra
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Anouncia, S. Margret
1
Anselmsson, Johan
1
Arif, Imtiaz
1
Arminen, Heli
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Baghi, Ilaria
1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balamoorthy S
1
Balasubramanian, Senthil Arasu
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barker, Ken
1
Basmanova, Oksana
1
Belanche, Daniel
1
Ben Mrad, Selima
1
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Published in...
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International journal of business information systems : IJBIS
Journal of marketing communications
Journal of business research : JBR
221
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Technological forecasting & social change : an international journal
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
50
Journal of management information systems : JMIS
49
International journal of advertising : the review of marketing communications
48
Journal of internet commerce
46
Journal of electronic commerce research : JECR
45
Information systems research : ISR
44
Psychology & marketing
43
International journal of electronic marketing and retailing : IJEMR
41
Electronic commerce research
39
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of hospitality management
36
International journal of electronic commerce : IJEC
35
Cogent business & management
34
Marketing intelligence & planning
34
Journal of marketing
33
Journal of marketing management : MM
33
Tourism management : research, policies, practice
31
International journal of technology marketing : IJTMkt
30
Journal of travel and tourism marketing
30
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
International journal of contemporary hospitality management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
80
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
4
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
5
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
6
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
9
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
10
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
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