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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Balasubramanian, Senthil Arasu"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Innovationsakzeptanz
Konsumentenverhalten
Virales Marketing
Advertising
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Advertising effects
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Consumer behaviour
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India
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Indian consumer behaviour
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Indian consumers
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International journal of business information systems : IJBIS
International journal of internet marketing and advertising : IJIMA
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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