Examining beliefs, values and attitudes towards social media advertisements : results from India
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthil Arasu Balasubramanian, Jeevananthan Manickavasagam (Department of Management Studies, National Institute of Technology)
Year of publication: |
2015
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Authors: | Natarajan, Thamaraiselvan ; Balakrishnan, Janarthanan ; Balasubramanian, Senthil Arasu ; Manickavasagam, Jeevananthan |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 20.2015, 4, p. 427-454
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Subject: | online consumer behaviour | social media advertising | demographics | internet marketing | decision tree | online marketing | Indian consumer behaviour | structural equation modelling | Indian consumers | Indien | India | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Werbung | Advertising |
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