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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~subject:"Web 2.0 technologies"
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Innovationsakzeptanz
Konsumentenverhalten
Web 2.0 technologies
Social Web
84
Social web
84
social media
32
Internet marketing
29
Online-Marketing
29
Consumer behaviour
25
Social network
21
Soziales Netzwerk
21
E-commerce
18
Electronic Commerce
18
Online retailing
18
Online-Handel
18
Beziehungsmarketing
14
Relationship marketing
14
Viral marketing
12
Virales Marketing
12
Confidence
9
Vertrauen
9
Knowledge management
8
Wissensmanagement
8
social networks
8
Facebook
7
Internet
7
Knowledge transfer
7
Wissenstransfer
7
Information technology
6
Informationstechnik
6
Innovation adoption
6
Web 2.0-Technologien
6
e-commerce
6
Bibliometrics
5
Bibliometrie
5
Data Mining
5
Data mining
5
Website
5
customer relationship management
5
knowledge sharing
5
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30
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30
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30
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English
30
Author
All
Dominic, P. D. D.
3
Abed, Salma S.
1
Aggarwal, Vaneeta
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Anouncia, S. Margret
1
Arif, Imtiaz
1
Arminen, Heli
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Chandrakumar, T.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dolatabadi, Hossein Rezaei
1
Dwivedi, Yogesh Kumar
1
Errasti-Amozarrain, Anjel
1
Farhat, Kashif
1
Ghosh, Biswadip
1
Gupta, Rashik
1
Ha Nguyen Thi Thu
1
Harb, Yousra
1
Ho, Ree
1
Javadi, Mohammad Hossein Moshref
1
Jeong, Bong-Keun
1
Joseph, Dennis
1
Kanagasabai, Balaji
1
Kanwal, Shamsa
1
Khan, Ali Nawaz
1
Kiu, Ching-Chieh
1
Kosalge, Parag
1
Kosalge, Parag Uma
1
Kuivalainen, Olli
1
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Published in...
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International journal of business information systems : IJBIS
Journal of business research : JBR
222
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing communications
49
International journal of advertising : the review of marketing communications
47
Psychology & marketing
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
41
Journal of electronic commerce research : JECR
40
Journal of management information systems : JMIS
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Information systems research : ISR
35
Marketing intelligence & planning
34
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Journal of marketing management : MM
33
International journal of hospitality management
32
Journal of travel and tourism marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Tourism management : research, policies, practice
32
Electronic commerce research
31
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
26
Journal of the Academy of Marketing Science
26
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Source
All
ECONIS (ZBW)
30
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1
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
3
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
4
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
5
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
6
Consumer's perception of digital transactions in India : sentiment analysis using R
Chandrakumar, T.
;
Parthasarathy, Sudhaman
;
Sridevi, S.
; …
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10013460298
Saved in:
7
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
8
Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit : the moderating role of perceived usefulness
Pitafi, Abdul Hameed
;
Kanwal, Shamsa
;
Khan, Ali Nawaz
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 383-407
Persistent link: https://www.econbiz.de/10012199437
Saved in:
9
The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
10
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
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