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~isPartOf:"International journal of business innovation and research : IJBIR"
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Viral marketing
3
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eWOM
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Consumer behaviour
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Internet marketing
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electronic word-of-mouth
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International journal of business innovation and research : IJBIR
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Journal of management information systems : JMIS
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
6
International journal of hospitality management
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Cogent Business & Management
3
International journal of contemporary hospitality management
3
International journal of retail and distribution management
3
Journal of Business Research
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
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Journal of the Academy of Marketing Science
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Journal of vacation marketing
3
Marketing letters : a journal of research in marketing
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Pakistan Journal of Commerce and Social Sciences (PJCSS)
3
Pakistan journal of commerce and social sciences
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
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1
Electronic
word-of-mouth
model on customers' online purchase intention with multi-group approach digital services
Sahira, Dharma Nur
;
Kristaung, Robert
;
Talib, Faizah …
- In:
International journal of business innovation and …
30
(
2023
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10014293907
Saved in:
2
Investigating the mediating effect of eWOM while exploring a higher education institutions
Kaushal, Deepak
;
Anuj
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
Saved in:
3
The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through
electronic
word-of-mouth
Meyliana
;
Hidayanto, Achmad Nizar
;
Sablan, Bruno
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 176-197
Persistent link: https://www.econbiz.de/10012175517
Saved in:
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