The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth
Year of publication: |
2020
|
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Authors: | Meyliana ; Hidayanto, Achmad Nizar ; Sablan, Bruno ; Budiardjo, Eko Kuswardono ; Putram, Nurul M. |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 2, p. 176-197
|
Subject: | parasocial interaction | prospective students | universities | PLS SEM | electronic word-of-mouth | eWOM | Studierende | Students | Virales Marketing | Viral marketing | Hochschule | Higher education institution | Online-Marketing | Internet marketing |
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