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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"Comparative advertising"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbetest"
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Brand
Comparative advertising
Consumer behaviour
Advertising effects
63
Werbewirkung
63
Konsumentenverhalten
42
Advertising
34
Werbung
33
Brand management
12
Markenführung
12
Brand image
9
Internet marketing
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Online-Marketing
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Psychology of advertising
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44
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Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Raja, Md Washim
2
Torres, Ivonne M.
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Aydınoğlu, Nilüfer
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Childs, Michelle
1
Cian, Luca
1
Clark, Ronald A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of comparative management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of advertising research
63
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
35
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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ECONIS (ZBW)
44
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
9
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
10
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
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