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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"Kulturelle Identität"
~subject:"Printwerbung"
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Comparative advertising
Kulturelle Identität
Printwerbung
Advertising effects
92
Werbewirkung
92
Advertising
57
Werbung
57
Consumer behaviour
51
Konsumentenverhalten
51
Internet marketing
14
Online-Marketing
14
USA
14
United States
14
Print advertising
12
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Emotion
7
Celebrity endorsement
6
Celebrity-Werbung
6
Comparison
6
Gender
6
Geschlecht
6
Vergleich
6
China
5
Cultural identity
5
India
5
Indien
5
Psychology of advertising
5
Werbepsychologie
5
Bibliometrics
4
Bibliometrie
4
Brand
4
Children
4
Cognition
4
Fernsehwerbung
4
Kinder
4
Kognition
4
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20
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English
20
Author
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Sivakumaran, Bharadhwaj
2
Torres, Ivonne M.
2
Abernethy, Avery M.
1
Beerli-Palacio, Asunción
1
Bremser, Kerstin
1
Carlson, Les
1
Chang, Susan
1
Childers, Courntey Carpenter
1
Chéron, Emmanuel J.
1
Ehrich, Kristine R.
1
Fazli-Salehi, Reza
1
Goehlich, Véronique
1
Hilberink-Schulpen, Béryl
1
Hoffmann, Stefan
1
Hopkins, Christopher D.
1
Hutter, Katharina
1
Hyman, Michael R.
1
Joseph, Joshy
1
Kalliny, Morris
1
Kalro, Arti D.
1
Küster, Inés
1
Laczniak, Russell N.
1
Lancaster, Alyse R.
1
Lancaster, Kent M.
1
Lee, Jee-young
1
Lord, Kenneth R.
1
Madadi, Rozbeh
1
Marathe, Rahul R.
1
Martín-Santana, Josefa D.
1
Mora, Elísabet
1
Morimoto, Mariko
1
Muehling, Darrel D.
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Padgett, Daniel
1
Pau, Rodi C.
1
Putrevu, Sanjay
1
Reichert, Tom
1
Reid, Leonard N.
1
Schwarz, Uta
1
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Published in...
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International journal of comparative management
Journal of current issues and research in advertising : JCIRA
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
19
Journal of business research : JBR
16
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of promotion management : JPM
13
Journal of advertising research
12
Journal of marketing communications
10
Journal of global marketing
9
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
7
International marketing review
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Australasian marketing journal
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
International advertising and communication : current insights and empirical findings
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of euromarketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Bridging the gap between advertising academia and practice
2
International business and economics research journal
2
International journal of business and emerging markets : IJBEM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
20
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
4
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
5
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
6
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
7
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
8
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
9
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
10
Executional elements in banner advertising : a cross-cultural comparison
Sego, Trina
;
Lee, Jee-young
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 301-316
Persistent link: https://www.econbiz.de/10009671464
Saved in:
1
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