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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"Kulturelle Identität"
~subject:"Print advertising"
~subject:"Printwerbung"
~subject:"USA"
~subject:"Vergleich"
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Comparative advertising
Kulturelle Identität
Print advertising
Printwerbung
USA
Vergleich
Advertising effects
33
Werbewirkung
33
Advertising
22
Werbung
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
6
Internet marketing
6
Markenführung
6
Online-Marketing
6
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5
Indien
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United States
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Brand image
4
Celebrity endorsement
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Cultural identity
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Markenimage
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Comparison
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Marketingmanagement
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Music
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Vergleichende Werbung
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advertising
3
purchase intention
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15
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Sivakumaran, Bharadhwaj
2
Bakir, Aysen
1
Blankson, Charles
1
Bremser, Kerstin
1
Chang, Susan
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Coulter, Robin
1
Deshpande, Sameer
1
Erdogan, B. Zafer
1
Fazli-Salehi, Reza
1
Goehlich, Véronique
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Hinson, Robert
1
Joseph, Joshy
1
Kalro, Arti D.
1
Küster, Inés
1
Madadi, Rozbeh
1
Marathe, Rahul R.
1
Micu, Camelia C.
1
Mora, Elísabet
1
Morimoto, Mariko
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Parker, R. Stephen
1
Pau, Rodi C.
1
Spears, Nancy
1
Srivastava, R. K.
1
Torres, Ivonne M.
1
Vila, Natalia
1
Waller, David S.
1
Walter, Nadine
1
Wang, Zehua
1
Zúñiga, Miguel Ángel
1
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International journal of comparative management
Journal of international consumer marketing
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
61
International journal of advertising : the quarterly review of marketing communications
39
Journal of business research : JBR
24
Journal of promotion management : JPM
24
Journal of marketing communications
21
Psychology & marketing
17
Journal of current issues and research in advertising : JCIRA
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
12
Journal of global marketing
12
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
9
International journal of advertising : the review of marketing communications
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Health marketing quarterly
8
Journal of marketing theory and practice
8
Journal of promotion management : innovations in planning and applied research
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Services marketing quarterly
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Advertising, promotion, and new media
6
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Journal of marketing research : JMR
6
Journal of retailing and consumer services
6
Marketing letters : a journal of research in marketing
6
Australasian marketing journal
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of fashion marketing and management
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Young consumers : insight and ideas for responsible marketers
5
Advertising and violence : concepts and perspectives
4
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ECONIS (ZBW)
15
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15
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
4
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
5
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
6
Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
7
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
8
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
9
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
10
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
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