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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of entrepreneurial behavior & research"
~language:"eng"
~language:"spa"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"India"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
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2
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Paul, Justin
Van der Merwe, Daleen
10
Erasmus, Alet C.
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7
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6
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International journal of consumer studies
International journal of entrepreneurial behavior & research
Journal of retailing and consumer services
13
Journal of business research : JBR
7
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Asia Pacific business review
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Asian journal of business ethics : AJBE
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European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of East-West business
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Journal of consumer behaviour
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Journal of enterprising communities : people and places in the global economy ; JEC
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Paradigm : the journal of Institute of Management Technology
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The Asian economic review : journal of the Indian Institute of Economics
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The Indian economic journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
5
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5
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
3
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
4
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
5
Consumer satisfaction in retail stores : theory and implications
Paul, Justin
;
Sankaranarayanan, Koloth G.
;
Mekoth, …
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
Saved in:
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