Theory generation from literature reviews : a methodological guidance
Year of publication: |
2022
|
---|---|
Authors: | Tsiotsou, Rodoula H. ; Koles, Bernadett ; Paul, Justin ; Loureiro, Sandra Maria Correia |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 5, p. 1505-1516
|
Subject: | consumer research | customer behaviour | research question | review protocol | systematic literature review | theory building | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
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