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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~subject:"Markenführung"
~subject:"Personality psychology"
~subject:"USA"
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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Markenführung
Personality psychology
USA
Consumer behaviour
3,461
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Beziehungsmarketing
555
Relationship marketing
555
Brand management
530
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Wong, IpKin Anthony
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3
Arslanagic-Kalajdzic, Maja
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International journal of consumer studies
International journal of hospitality management
Journal of business research : JBR
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Working paper / National Bureau of Economic Research, Inc.
1,278
Journal of retailing and consumer services
368
NBER working paper series
351
National tax journal
341
The journal of product & brand management
299
The journal of brand management : an international journal
281
Discussion paper / Centre for Economic Policy Research
208
Journal of consumer research : JCR ; an interdisciplinary bimonthly
193
Psychology & marketing
185
The American economic review
177
NBER Working Paper
142
SpringerLink / Bücher
139
Working paper
119
Journal of fashion marketing and management
114
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
104
The review of financial studies
102
American journal of agricultural economics
98
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
98
The review of economics and statistics
98
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
97
Wirtschaftsrecht und Wirtschaftspolitik
97
Journal of international consumer marketing
95
The journal of finance : the journal of the American Finance Association
95
Discussion paper series / IZA
94
American economic journal : a journal of the American Economic Association
92
Journal of marketing communications
92
The journal of consumer marketing
92
The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
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CESifo working papers
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Journal of public economics
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of the Academy of Marketing Science
83
Marketing intelligence & planning
82
Applied economics
80
Challenge
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Finance and economics discussion series
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ECONIS (ZBW)
819
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819
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1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
6
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
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