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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Grappi, Silvia"
~subject:"Verbrauchereinstellung"
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International journal of consumer studies
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
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