Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Year of publication: |
2012
|
---|---|
Authors: | Romani, Simona ; Grappi, Silvia ; Dalli, Daniele |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 55-67
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Emotion | Verbrauchereinstellung | Consumer attitudes |
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