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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
1,718
Konsumentenverhalten
1,718
Brand management
379
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379
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325
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325
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237
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195
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Van der Merwe, Daleen
10
Chintagunta, Pradeep K.
9
Erasmus, Alet C.
9
Guzman, Francisco
9
Hauser, John R.
9
Iyengar, Radha
7
Sirieix, Lucie
7
Stamminger, Rainer
7
Sun, Baohong
7
Braun, Michael
6
De Klerk, Helena M.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Loureiro, Sandra Maria Correia
6
Meyer, Robert J.
6
Pinto, Diego Costa
6
Urban, Glen L.
6
Van Den Bulte, Christophe
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Wahlen, Stefan
6
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5
Bronnenberg, Bart J.
5
Chan, Tat
5
Cliquet, Gérard
5
Donoghue, Suné
5
Faultrier, Brigitte de
5
Feinberg, Fred M.
5
Fetscherin, Marc
5
Herter, Márcia Maurer
5
Hustvedt, Gwendolyn
5
Kang, Jiyun
5
Kempen, Elizabeth
5
Kim, Hye-yŏng
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Salisbury, Linda Court
5
Xu, Yingjiao
5
Zepeda, Lydia
5
Allenby, Greg M.
4
Arora, Neeraj
4
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
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International journal of consumer studies
International journal of retail & distribution management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of hospitality management
723
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658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
SpringerLink / Bücher
344
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
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Journal of retailing
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Cogent business & management
297
Journal of marketing communications
295
Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,718
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior
Stadler Blank, Ashley
;
Loveland, Katherine E.
;
Cheng, Andong
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465619
Saved in:
6
How does social density influence consumer subjective well-being under high environmental uncertainty?
Wu, Linwan
;
Zhang, Chi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465704
Saved in:
7
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
8
Generation Z's perceptions of a good life beyond consumerism : insights from the United States and Finland
Grénman, Miia
;
Hakala, Ulla
;
Mueller, Barbara
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465727
Saved in:
9
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
10
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
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