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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bolton, Ruth N."
~subject:"Customer satisfaction"
~subject:"emotions"
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Bolton, Ruth N.
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International journal of consumer studies
International journal of services, economics and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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