How customer experience management reconciles strategy differences between East and West
Year of publication: |
2021
|
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Authors: | Bolton, Ruth N. ; Gustafsson, Anders ; Tarasi, Crina O. ; Witell, Lars |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 3, p. 273-295
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Subject: | behavior | brand | catalog | cognition | Customer experience | emotions | global strategy | management | retailing | satisfaction | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Emotion | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Strategisches Management | Strategic management |
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