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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of marketing"
~person:"MacInnis, Deborah J."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"emotions"
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MacInnis, Deborah J.
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International journal of consumer studies
International journal of services, economics and management
Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing Science Working Paper Series
1
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ECONIS (ZBW)
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Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
2
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
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