//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Markenartikel
Marketingmanagement
Social media
Brand management
13
Markenführung
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
9
Markenimage
9
Beziehungsmarketing
6
Brand
6
Relationship marketing
6
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Marketing management
3
Supplier relationship management
3
Advertising effects
2
Destination management
2
Destinationsmanagement
2
Einzelhandel
2
Handelsmarke
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Social network
2
Soziales Netzwerk
2
Store brand
2
Tourism marketing
2
Tourismusmarketing
2
Werbewirkung
2
brand community
2
Academic conferences
1
Acquisition
1
Associations
1
Attributions
1
B2B
1
B2B relationship
1
Bank
1
Banking
1
Brand attitude
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Conference paper
Article in journal
683
Aufsatz in Zeitschrift
683
Konferenzbeitrag
8
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
8
Author
All
Aiello, Gaetano
1
Arsena, Ashley
1
Choi, Seung-chan
1
Jewell, Robert D.
1
Ko, Eunju
1
Lee, Chang Han
1
Mazodier, Marc
1
Merunka, Dwight
1
O'Sullivan, Stephen R.
1
Pandelaere, Mario
1
Phan, Michel Cao Tuan
1
Riebe, Erica
1
Rubio Benito, Natalia
1
Saenger, Christina
1
Sharp, Byron
1
Silvera, David H.
1
Stern, Philip
1
Tikkanen, Henrikki
1
Villaseñor, Nieves
1
Wright, Malcolm
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
International journal of consumer studies
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of advertising : the quarterly review of marketing communications
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
3
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
4
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
7
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
8
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->