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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~person:"Chen, Qimei"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
Consumer behaviour
5
Markenführung
3
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Social Web
2
Social web
2
Ability
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Beziehungsmarketing
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Brand community
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Brand image
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Brand mentions
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Brand strategy
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Brand website
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Business start-up
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China
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Construal level theory
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Consumer referral
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Corporate Social Responsibility
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Donation proximityte
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Empowerment
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Entrepreneurial biography
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Incremental (vs. entity) theory
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Intention versus behavior
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International
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International marketing
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Internationales Marketing
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Chen, Qimei
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
12
Paul, Justin
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Van der Merwe, Daleen
10
Chebat, Jean-Charles
9
Erasmus, Alet C.
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Pinto, Diego Costa
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Sirieix, Lucie
7
Stamminger, Rainer
7
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International journal of consumer studies
Journal of business research : JBR
Marketing letters : a journal of research in marketing
2
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
E-collaboration ; Vol. 3
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog entrepreneurs
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Li, Daoji
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014468563
Saved in:
2
It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao
;
Chen, Jie
;
Chen, Qimei
;
He, Wei
- In:
Journal of business research : JBR
117
(
2020
),
pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
Saved in:
3
Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM
He, Yi
;
You, Ya
;
Chen, Qimei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012288591
Saved in:
4
It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing
Zhu, Linlin
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Journal of business research : JBR
76
(
2017
),
pp. 44-51
Persistent link: https://www.econbiz.de/10011712551
Saved in:
5
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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