It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing
Linlin Zhu, Yi He, Qimei Chen, Miao Hu
| Year of publication: |
July 2017
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|---|---|
| Authors: | Zhu, Linlin ; He, Yi ; Chen, Qimei ; Hu, Miao |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 44-51
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| Subject: | Corporate social responsibility | Effort | Ability | Construal level theory | Temporal priming | Donation proximityte | Fundraising | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712551