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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of international economics"
~language:"bul"
~language:"eng"
~language:"nor"
~language:"swe"
~language:"und"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Kapitaleinkommen"
~subject:"Wirkungsanalyse"
~subject:"World"
~type_genre:"Article in journal"
~type_genre:"Book review"
~type_genre:"Sammlung"
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Consumer behaviour
Deutschland
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Konsumentenverhalten
4
Brand image
2
Brand management
2
ChatGPT
2
Markenführung
2
Markenimage
2
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2
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1
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Paul, Justin
Frankel, Jeffrey A.
10
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Stamminger, Rainer
8
Sirieix, Lucie
7
Wahlen, Stefan
7
De Klerk, Helena M.
6
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6
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6
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6
Hale, Galina
6
Rey, Hélène
6
Bergstrand, Jeffrey H.
5
Bosman, Magdalena
5
Devereux, Michael B.
5
Donoghue, Suné
5
Fratzscher, Marcel
5
Giavazzi, Francesco
5
Hustvedt, Gwendolyn
5
Jirjahn, Uwe
5
Kempen, Elizabeth
5
Wei, Shang-jin
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Bernhofen, Daniel M.
4
Bjørnskov, Christian
4
Brennan, Carol
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Dohmen, Thomas
4
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4
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4
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4
Lewis, Karen K.
4
Lusk, Jayson L.
4
Lyon, Phil
4
Meissner, Christopher M.
4
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4
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International journal of consumer studies
Journal of economic behavior & organization : JEBO
Journal of international economics
Journal of retailing and consumer services
13
Journal of business research : JBR
6
European management journal
4
Business strategy and the environment
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International journal of Indian culture and business management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Research in international business and finance
1
The International trade journal
1
Tourism management perspectives : TMP
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
4
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
3
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
4
Consumer satisfaction in retail stores : theory and implications
Paul, Justin
;
Sankaranarayanan, Koloth G.
;
Mekoth, …
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
Saved in:
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