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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international marketing"
~isPartOf:"The journal of consumer marketing"
~person:"Phau, Ian"
~subject:"Brand management"
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Brand management
Consumer behaviour
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Brand
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Brand image
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brand self-congruence
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Phau, Ian
Diamantopoulos, Adamantios
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International journal of consumer studies
Journal of international marketing
The journal of consumer marketing
Journal of business research : JBR
4
Marketing intelligence & planning
4
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Australasian marketing journal
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand management ; Vol. 4
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Country of origin effect : looking back and moving forward
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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2
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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