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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Marketing i menedžment innovacij : m&mi"
~language:"eng"
~subject:"marketing"
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marketing
Marketing
49
Marketing management
14
Marketing theory
14
Marketingmanagement
14
Marketingtheorie
14
macromarketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Bibliometrics
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Corporate Social Responsibility
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marketing systems
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sustainability
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marketing ethics
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SME
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food
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Lusch, Robert F.
2
Sands, Sean
2
Schmidtz, David
2
Almutairi, Faisal Abdulhadi
1
Aramendia-Muneta, Maria Elena
1
Atik, Deniz
1
Aytimur, Hilal
1
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1
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1
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1
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1
Gegez, E. Eser
1
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1
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1
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1
Ianchuk, Svitlana
1
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Kartik, Deval
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1
Nguyen, July
1
Ozkaya, H. Erkan
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1
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1
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International journal of consumer studies
Journal of macromarketing
Marketing i menedžment innovacij : m&mi
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing education : JME
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Business history
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Annals of Faculty of Economics
8
Cogent business & management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Operations research
8
Psychology & marketing
8
Amfiteatru Economic Journal
7
European research studies
7
Journal of international food & agribusiness marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Management & Marketing
7
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of islamic marketing and branding
6
Journal of Risk and Financial Management
6
Journal of education for business
6
Journal of internet commerce
6
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ECONIS (ZBW)
28
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1
Impact of artificial intelligence on customer engagement and advertising engagement : a review and future research agenda
Suraña-Sánchez, Clara
;
Aramendia-Muneta, Maria Elena
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531598
Saved in:
2
From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry
Almutairi, Faisal Abdulhadi
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10013161847
Saved in:
3
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
4
Churn rate modeling for telecommunication operators using data science methods
Zatonatska, Tetiana
;
Fareniuk, Yana
;
Shpyrko, Viktor
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10014373841
Saved in:
5
Auditing and controlling as a tool for sme marketing risk management
Kupec, Vaclav
;
Písař, Přemysl
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 225-235
Persistent link: https://www.econbiz.de/10013093342
Saved in:
6
Marketing and management of innovations in public governance as core determinants of trust
Vysochyna, Alina
;
Semenov, Volodymyr
;
Kyrychenko, Kostiantyn
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 204-212
Persistent link: https://www.econbiz.de/10013161865
Saved in:
7
Marketing, management and financial providing of affordable housing
Ianchuk, Svitlana
;
Garafonova, Olga
;
Panimash, Yuliia
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10013161878
Saved in:
8
Priorities of marketing, competitiveness, and innovative development of transport service providers under sustainable urban development
Borysova, Tetiana
;
Monastyrskyi, Grygorii
;
Borysiak, Olena
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 78-89
Persistent link: https://www.econbiz.de/10013161994
Saved in:
9
Forecasting the number of incoming tourists using ARIMA model : case study from Armenia
Tovmasyan, Gayane
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 139-148
Persistent link: https://www.econbiz.de/10013162671
Saved in:
10
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
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