Impact of artificial intelligence on customer engagement and advertising engagement : a review and future research agenda
Year of publication: |
2024
|
---|---|
Authors: | Suraña-Sánchez, Clara ; Aramendia-Muneta, Maria Elena |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13027, p. 1-22
|
Subject: | advertising engagement | artificial intelligence | customer engagement | machine learning | marketing |
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