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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Social web"
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Advertising
Social web
Brand management
173
Markenführung
173
Consumer behaviour
123
Konsumentenverhalten
123
Brand image
103
Markenimage
103
Brand
66
Markenartikel
64
Social Web
54
Internet marketing
49
Online-Marketing
49
Beziehungsmarketing
38
Relationship marketing
38
Marketing management
23
Marketingmanagement
23
Advertising effects
17
Werbewirkung
17
Social media marketing
16
Viral marketing
13
Virales Marketing
13
Werbung
12
brand equity
12
branding
12
Bibliometrics
9
Bibliometrie
9
Facebook
9
Luxury goods
9
Luxusgüter
9
Product design
7
Produktgestaltung
7
Brand loyalty
6
Branding
6
Confidence
6
Emotion
6
Innovation
6
Markentreue
6
Marketing
6
New product development
6
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English
63
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Bilro, Ricardo Godinho
2
Brooks, Gillian
2
Loureiro, Sandra Maria Correia
2
Peltier, James
2
Schultz, Don E.
2
Swaminathan, Vanitha
2
Abraham, Mathew
1
Agrawal, Nidhi
1
Aitken, Robert
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Arnould, Eric J.
1
Arya, Vikas
1
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1
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1
Barger, Victor A.
1
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1
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1
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1
Bhattarai, Ashok
1
Black, Hulda G.
1
Bleier, Alexander
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chahal, Hardeep
1
Chakravarty, Anindita
1
Chinelato, Flavia Braga
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1
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1
Du, Peng
1
Dąbrowski, Dariusz
1
Edeling, Alexander
1
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International journal of consumer studies
Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
136
The journal of product & brand management
67
The journal of brand management : an international journal
66
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of advertising
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
15
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
Marketing theory
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
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ECONIS (ZBW)
63
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
4
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
6
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
7
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.
;
Rosenbaum, Judith E.
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Saved in:
10
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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