Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Year of publication: |
2023
|
---|---|
Authors: | Johnson, Benjamin K. ; Rosenbaum, Judith E. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 3, p. 995-1010
|
Subject: | attitudes | brands | identity shift | self-effects | sharing | social media | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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