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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing communications"
~isPartOf:"MIS quarterly"
~subject:"Glaubwürdigkeit"
~subject:"Viral marketing"
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Glaubwürdigkeit
Viral marketing
Consumer behaviour
12
Konsumentenverhalten
12
Personalization
11
Personalisierung
10
Online retailing
8
Online-Handel
8
Internet marketing
7
Online-Marketing
7
Virales Marketing
7
Social Web
5
Social web
5
Advertising effects
4
E-commerce
4
Electronic Commerce
4
Werbewirkung
4
personalization
4
Advertising
3
Data Mining
3
Data mining
3
Werbung
3
Confidence
2
Digital platform
2
Digitale Plattform
2
Internet
2
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2
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2
Vertrauen
2
online reviews
2
Agent-based modeling
1
Agentenbasierte Modellierung
1
Anger
1
Ankündigungseffekt
1
Announcement effect
1
Aristotle's modes of persuasion
1
Bekleidung
1
Bibliometrics
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Aggarwal, Rohit
1
Allred, Anthony
1
Amos, Clinton
1
Bond, Samuel D.
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
King, Skylar
1
Li, Muzhen
1
Maity, Moutusy
1
Malhotra, Naresh K.
1
Midha, Vishal
1
Mundel, Juan
1
Patil, Ashutosh
1
Paucar Caceres, Alberto
1
Sandiford, Peter
1
Srinivas, Sharan
1
Sullivan, Nicholas
1
Wright, Gillian
1
Yin, Dezhi
1
Zhang, Han
1
Zhang, Lixuan
1
Zhao, Li
1
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International journal of consumer studies
Journal of marketing communications
MIS quarterly
Tourism management : research, policies, practice
18
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
International journal of electronic commerce : IJEC
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
7
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1
It is about inclusion! : mining online reviews to understand the needs of adaptive clothing customers
Li, Muzhen
;
Zhao, Li
;
Srinivas, Sharan
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1157-1172
Persistent link: https://www.econbiz.de/10014250725
Saved in:
2
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
5
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
6
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
7
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
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