Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Year of publication: |
2021
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Authors: | Aggarwal, Rohit ; Midha, Vishal ; Sullivan, Nicholas |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 3, p. 1411-1432
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Subject: | Online trust | social networks | recommendations | superlatives | negative messaging | Vertrauen | Confidence | Social Web | Social web | Personalisierung | Personalization | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Sterblichkeit | Mortality |
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