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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Social web"
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Search: subject:"branding"
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Advertising
Social web
Brand management
167
Markenführung
167
Consumer behaviour
136
Konsumentenverhalten
136
Brand image
108
Markenimage
108
Internet marketing
67
Online-Marketing
67
Social Web
67
Brand
62
Markenartikel
60
Beziehungsmarketing
49
Relationship marketing
49
Advertising effects
31
Werbewirkung
31
Werbung
21
Marketing management
20
Marketingmanagement
20
Social media marketing
17
Emotion
14
Viral marketing
14
Virales Marketing
14
Brand loyalty
12
Markentreue
12
Facebook
11
social media
11
Bibliometrics
9
Bibliometrie
9
Customer integration
9
Kundenintegration
9
Fashion
8
Luxury goods
8
Luxusgüter
8
Mode
8
brand equity
8
brand loyalty
7
Branding
6
Celebrity endorsement
6
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Article
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81
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Loureiro, Sandra Maria Correia
6
Bilro, Ricardo Godinho
3
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Peltier, James
2
Rita, Paulo
2
Schultz, Don E.
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abraham, Mathew
1
Aitken, Robert
1
Aljarah, Ahmad
1
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1
Almodarresi, Seyed Mahdi Alhosseini
1
Andrews MacLelland, Melinda
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arya, Vikas
1
Aytimur, Hilal
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang Nguyen Viet
1
Barger, Victor
1
Barger, Victor A.
1
Basaran Borsai, Anne Marie
1
Bayram, Pelin
1
Bhattacharjee, Debashree Roy
1
Bhattarai, Ashok
1
Black, Hulda G.
1
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1
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1
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1
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1
Castelló-Martínez, Araceli
1
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1
Chakravarty, Anindita
1
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1
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International journal of consumer studies
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
136
The journal of product & brand management
67
The journal of brand management : an international journal
66
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Business horizons
21
Journal of advertising
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
SpringerLink / Bücher
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Journal of marketing
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
15
Springer eBook Collection
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Cogent business & management
13
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
Marketing theory
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
Journal of international consumer marketing
12
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
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ECONIS (ZBW)
81
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
6
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
9
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
10
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
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