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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Social web"
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Advertising
Internet marketing
Social web
Brand management
92
Markenführung
92
Consumer behaviour
76
Konsumentenverhalten
76
Brand image
62
Markenimage
62
Social Web
39
Online-Marketing
38
Brand
36
Markenartikel
34
Beziehungsmarketing
23
Relationship marketing
23
Social media marketing
16
Marketing management
13
Marketingmanagement
13
Advertising effects
11
Werbewirkung
11
Bibliometrics
9
Bibliometrie
9
Facebook
9
Werbung
9
Branding
6
Luxury goods
6
Luxusgüter
6
Viral marketing
6
Virales Marketing
6
Brand loyalty
5
Confidence
5
Markentreue
5
Social networking sites
5
Vertrauen
5
Brand equity
4
Children
4
Customer integration
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Fashion
4
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English
49
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Bilro, Ricardo Godinho
2
Loureiro, Sandra Maria Correia
2
Peltier, James
2
Schultz, Don E.
2
Abraham, Mathew
1
Aitken, Robert
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Arya, Vikas
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Dang, Anh
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Dosquet, Frédéric
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Du, Peng
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Dąbrowski, Dariusz
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1
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1
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International journal of consumer studies
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
150
The journal of product & brand management
72
The journal of brand management : an international journal
69
International journal of internet marketing and advertising : IJIMA
63
Journal of retailing and consumer services
63
International journal of advertising : the review of marketing communications
46
Journal of marketing communications
46
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of advertising research
36
SpringerLink / Bücher
33
International journal of advertising : the quarterly review of marketing communications
27
Journal of promotion management : JPM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : MM
23
Business horizons
22
Psychology & marketing
22
Journal of advertising
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
European journal of marketing : EJM
17
Journal of strategic marketing
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of fashion marketing and management
15
Journal of global marketing
15
Springer eBook Collection
15
European journal of marketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing theory
13
European Sport management quarterly : ESMQ
12
Journal of international consumer marketing
12
Springer Proceedings in Business and Economics
12
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ECONIS (ZBW)
49
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1
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
5
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
6
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
7
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
8
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.
;
Rosenbaum, Judith E.
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Saved in:
9
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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