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~isPartOf:"International journal of consumer studies"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Zhou, Liying"
~subject:"Brand image"
~subject:"Lebensmittelkonsum"
~type:"article"
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Brand image
Lebensmittelkonsum
Brand management
2
Consumer behaviour
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Markenführung
2
Markenimage
2
Brand
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Designation of origin
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Herkunftsbezeichnung
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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brand identification
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consumer-brand identity
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gender effect
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gender role conformity
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geographical indication products
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hometown brand
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inspirational brand story
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product origin
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Zhou, Liying
Brandão, Amélia Maria Pinto da Cunha
2
Erasmus, Alet C.
2
Mathur, Manisha
2
Paul, Justin
2
Saarijärvi, Hannu
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Van der Merwe, Daleen
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Wang, Cheng Lu
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Boncinelli, Fabio
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International journal of consumer studies
The international review of retail, distribution and consumer research
International journal of financial engineering
1
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ECONIS (ZBW)
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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